McVan Blog

A Guide to Facebook Advertising for Religious Retailers

Posted by Maureen Pinney on November 13, 2015 at 3:00 PM

Whether you're an established religious retailer or you're just getting your start in this rewarding industry, you probably understand the importance of using Facebook and other social media channels to point prospective customers toward your shop. But simply maintaining a Facebook page isn't going to reel in the leads you seek. You need to take advantage of another powerful piece of the Facebook puzzle -- namely, its advertising platform.

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Topics: Retailer Knowledge Sharing Series, Religious Jewelry Retailers, retail stores

8.5 Tips on How to Have an Effective Religious Retail Display: Offline & Online

Posted by Maureen Pinney on October 26, 2015 at 3:28 PM

Whether you’re running a brick and mortar store or operating strictly online (or doing both), an effective retail display is a must. Shopping these days is all about the consumer experience and how products are presented. Exhibiting your products is the key to moving merchandise and keeping customers coming back for more. This post will further examine the importance of religious retail display in online and brick and mortar environments, offer tips on what you can do to enhance display, and improve the customer experience.

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Topics: Retailer Knowledge Sharing Series

How to Attract Local Customers to Your Religious Retail Store

Posted by Maureen Pinney on October 15, 2015 at 10:15 AM

attract-local-customers

Every religious retail store pins its hopes on building a loyal customer base, with a corresponding increase in sales. But the first step is to attract local customers to your shop -- and to get that kind of attention, you may have to enhance your normal marketing routine. Let's look at four creative strategies to draw more buyers through the doors of your religious retail business.

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Topics: Retailer Knowledge Sharing Series

Jeweler Says It Isn't Real Sterling Silver: How Should you Respond?

Posted by Maureen Pinney on September 21, 2015 at 4:30 PM

It's every religious retailer's nightmare. A customer storms angrily into your store, accusing you of selling "phony" jewelry because his jeweler has determined that the item he or she just bought isn't genuine sterling silver after all. What should you do? Let's examine some strategies for placating the customer, preserving your brand's good name, and making sure you don't misrepresent similar religious silver jewelry going forward.

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Topics: Retailer Knowledge Sharing Series

Is Your Religious Retail Supplier Really on Your Side?

Posted by Maureen Pinney on September 14, 2015 at 3:00 PM

If your religious retail store has enjoyed smooth relations with your supplier for some time, it might never occur to you to wonder whether that supplier really has your best interests at heart. Is it possible that they've actually gone into business against you by selling their own products directly, skipping the middleman and effectively raiding your customer base? Let's look at how to identify a competitor in sheep's clothing -- and some smart ways to respond to this potential threat.

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Topics: Retailer Knowledge Sharing Series

In Your Own Words: How Blogging Can Benefit Religious Retailers Online

Posted by Maureen Pinney on September 2, 2015 at 10:51 AM

As you may have found out by now, religious retail is big business -- in fact, it's been enjoying something of a boom for many years now. But that boom has produced more benefits for the major giants of the industry more than the small and/or independent retailers. To stand out in this crowded field, you need to connect to your ideal target audience directly -- and blogging can help you do that.

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Topics: Retailer Knowledge Sharing Series

Why Adding Items to Clearance Can Benefit Your Religious Retail Store

Posted by Maureen Pinney on August 28, 2015 at 2:51 PM

 

 

 

Do you see a layer of dust gathering on some of the items in your religious retail store? If so, then you've run into a common problem that plagues every type of religious retail business sooner or later. But leaving those slow-moving (or downright motionless) products on the shelves won't magically get them sold  and it could even hurt your business. 

Let's examine how clearance can get your religious retail store moving in the right direction again.

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Topics: Retailer Knowledge Sharing Series

Top 5 Tips for Religious Retailers on Boosting Traffic to Conferences

Posted by Maureen Pinney on June 16, 2015 at 4:39 PM

A conference is one of the best places to increase your brand visibility, traffic, and leads while fostering existing customer relationships. By creating unique, eye-catching conference visuals, you can attract the right audience to help convert leads and improve brand awareness. All religious retailers should make sure their next conference experience revs up the brand into high gear. Here are the top 5 tips to help you increase your traffic at your next conference booth so much that it will be one of the top attractions at the event.

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Topics: Retailer Knowledge Sharing Series

Promoting Seasonal Religious Gifts for Important Hallmarks

Posted by Maureen Pinney on April 24, 2015 at 12:10 AM

In retail, promoting seasonal religious gift deals can make a huge difference in your company’s profit over the course of the year. It’s important to think about seasonal promotions that pertain to holidays like Easter and Christmas, but it’s equally important to include revolving hallmarks in peoples’ lives like baptisms, first communions and confirmations.

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Topics: Retailer Knowledge Sharing Series, Communion, confirmation, Religious Jewelry Retailers, retail stores

Retailer Knowledge Sharing Series: 7 Tips for Established Retailers from Love Note, Inc

Posted by Maureen Pinney on January 17, 2014 at 10:55 AM

In our previous Retailer Knowledge Sharing series, Dennis shared her story and the challenges she faces as the store manager and owner of the Love Note. She also shared 6 tips for start-up retailers. Now, after being in business for 40 years, Denise shares 7 tips that have helped her shine during the good times and survive through the tough ones.

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Topics: Retailer Knowledge Sharing Series

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