Whether you're an established religious retailer or you're just getting your start in this rewarding industry, you probably understand the importance of using Facebook and other social media channels to point prospective customers toward your shop. But simply maintaining a Facebook page isn't going to reel in the leads you seek. You need to take advantage of another powerful piece of the Facebook puzzle -- namely, its advertising platform.Read More
Whether you’re running a brick and mortar store or operating strictly online (or doing both), an effective retail display is a must. Shopping these days is all about the consumer experience and how products are presented. Exhibiting your products is the key to moving merchandise and keeping customers coming back for more. This post will further examine the importance of religious retail display in online and brick and mortar environments, offer tips on what you can do to enhance display, and improve the customer experience.Read More
Every religious retail store pins its hopes on building a loyal customer base, with a corresponding increase in sales. But the first step is to attract local customers to your shop -- and to get that kind of attention, you may have to enhance your normal marketing routine. Let's look at four creative strategies to draw more buyers through the doors of your religious retail business.Read More
It's every religious retailer's nightmare. A customer storms angrily into your store, accusing you of selling "phony" jewelry because his jeweler has determined that the item he or she just bought isn't genuine sterling silver after all. What should you do? Let's examine some strategies for placating the customer, preserving your brand's good name, and making sure you don't misrepresent similar religious silver jewelry going forward.Read More
If your religious retail store has enjoyed smooth relations with your supplier for some time, it might never occur to you to wonder whether that supplier really has your best interests at heart. Is it possible that they've actually gone into business against you by selling their own products directly, skipping the middleman and effectively raiding your customer base? Let's look at how to identify a competitor in sheep's clothing -- and some smart ways to respond to this potential threat.Read More
As you may have found out by now, religious retail is big business -- in fact, it's been enjoying something of a boom for many years now. But that boom has produced more benefits for the major giants of the industry more than the small and/or independent retailers. To stand out in this crowded field, you need to connect to your ideal target audience directly -- and blogging can help you do that.Read More
Do you see a layer of dust gathering on some of the items in your religious retail store? If so, then you've run into a common problem that plagues every type of religious retail business sooner or later. But leaving those slow-moving (or downright motionless) products on the shelves won't magically get them sold and it could even hurt your business.
Let's examine how clearance can get your religious retail store moving in the right direction again.Read More
A conference is one of the best places to increase your brand visibility, traffic, and leads while fostering existing customer relationships. By creating unique, eye-catching conference visuals, you can attract the right audience to help convert leads and improve brand awareness. All religious retailers should make sure their next conference experience revs up the brand into high gear. Here are the top 5 tips to help you increase your traffic at your next conference booth so much that it will be one of the top attractions at the event.
In retail, promoting seasonal religious gift deals can make a huge difference in your company’s profit over the course of the year. It’s important to think about seasonal promotions that pertain to holidays like Easter and Christmas, but it’s equally important to include revolving hallmarks in peoples’ lives like baptisms, first communions and confirmations.Read More
In our previous Retailer Knowledge Sharing series, Dennis shared her story and the challenges she faces as the store manager and owner of the Love Note. She also shared 6 tips for start-up retailers. Now, after being in business for 40 years, Denise shares 7 tips that have helped her shine during the good times and survive through the tough ones.