McVan Blog

2019 Retail Trends: The Rise of Personalized Products

Posted by Maureen Pinney on December 3, 2018 at 9:47 AM

This Christmas season, many buyers are in search of gifts that are unique and personalized. According to a report by Deloitte Consumer Review, more than 50% of consumers expressed interest in purchasing customized products for themselves and their loved ones. Retailers who take part in product personalization trends have the opportunity to increase product sales and build repeat business!

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Topics: Gifts

Christmas Marketing Ideas to Make the Season Bright

Posted by Maureen Pinney on November 6, 2018 at 11:23 AM

The Christmas holiday is one of the busiest seasons for businesses. It’s make-or-break time, when every end-of-day sales report counts. This year, however, you’re in luck: Consumer reports are predicting 5% to 5.6% growth in retail sales from 2017 and 17% to 22% growth specifically in online sales.

Get the facts on market growth and use this list of Christmas marketing ideas to plan a campaign that’s sweeter than sugarplums; because unlike visions dancing in your head, your marketing results will be real!

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Five Qualities of an Exceptional Religious Goods Supplier

Posted by Fred Adler on October 17, 2018 at 9:19 AM

When you run a religious goods retail business, you need a reliable supplier to work with and ensure you get the products you need. However, with the high cost of being in business, you still want to be as effective as possible to maintain your store’s profitability and grow your business.

While supplying quality products at a fair price is crucial, it isn’t all you should look for in a supplier. Whether you’re preparing to audit your existing supplier relationships or looking to find your next partner, here’s how to measure the performance of an exceptional religious goods supplier.

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Topics: jewelry supplier, domestic manufacturer, McVan Capabilities

7 Habits of Highly Successful Religious Retailers

Posted by Fred Adler on September 19, 2018 at 10:21 AM



Most people are familiar with the international bestseller, The 7 Habits of Highly Effective People, which has sold more than 25 million copies worldwide. What if we could apply this knowledge to religious retail business? That's what we're going to do here!

As any business owner knows, success doesn't happen overnight. Rather, retailers must repeatedly apply core principles to achieve their goals. This has become especially important with the rapid shift of retail in the past decade. Consumer buying habits have evolved, with many people turning to online sources. While the religious gift shop industry is generally growing, the demographics and methods for reaching consumers will continue to change.

Fortunately, the core tenets of running a business are future-proof. Follow these 7 habits of highly successful retailers to improve customer service and grow your business for years to come: 

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Topics: retail stores, Religious Jewelry Retailers

Lower Retail Store Operation Costs the Right Way

Posted by Fred Adler on August 15, 2018 at 9:45 AM

Many of our retail partners have voiced their concerns about store spending. Logically, reducing spending seems like a simple way to lower business expenses. However, cutting costs in the wrong places can harm your customer experience, which damages your business's reputation. Thankfully, it’s possible to avoid these pitfalls and set your store up for success – smart spending is the key.

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Topics: retail stores, Religious Jewelry Retailers

What is the Meaning of the Saint Christopher Medal?

Posted by Maureen Pinney on July 16, 2018 at 5:02 PM

The Catholic Church honors medals as a form of religious protection. These medals often represent one of our many beloved saints, one of which is of Saint Christopher. The Saint Christopher Medal is one of the most popular around the world because of his significance in the Catholic faith.

The Saint Christopher medal is believed to protect the wearer on his or her travels. For this reason, many people wear Saint Christopher pendants around their necks, on their wrists, and some even hang the medals in their cars!

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Topics: Medals, retail stores, jewelry supplier

Tips to Motivate Employees at Your Small Retail Store

Posted by Maureen Pinney on June 12, 2018 at 11:00 AM

It shouldn't come as a surprise, but most religious retailers have to make it work with a small team behind them. During our 2018 Religious Retail Survey we found that 82% of retailers have less than five employees.

With a lean crew of five employees, it’s of the utmost importance to develop a team who is friendly and knowledgeable about the products you offer. This type of unique product understanding and personal communication is the experience that shoppers look for in a store of your size. Customers have the option of shopping online or from other larger stores. What’s the secret to creating a memorable experience for visitors? How do you accomplish this?

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Topics: retail stores, Religious Jewelry Retailers, Retailer Knowledge Sharing Series

Lessons to Boost Retail Foot Traffic and Spark Business Growth

Posted by Maureen Pinney on May 14, 2018 at 12:38 PM

As a religious jewelry manufacturer, our success is directly linked to the prosperity of our retail partners. That’s why we recently conducted the 2018 Religious Retail Survey. It's our goal to learn about your challenges, successes, and how we can best support your business growth. While the survey covers an extensive list of questions, today we’ll focus on our retailers' biggest marketing challenge - boosting retail foot traffic. 

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Topics: retail stores, Religious, Gifts

How to Sell Slow Moving Inventory and Unsold Merchandise

Posted by Fred Adler on April 3, 2018 at 9:39 AM

“Slow moving inventory” might be every retailer’s least favorite phrase. Most retail stores have been faced with unsold merchandise at one point or another. Many retailers perform their due diligence with market research and sales forecasts, but still end up with unsold inventory. Over the years we've gained a fair amount of knowledge from our religious retail partners. Today, we'll shine the light on how to sell slow moving inventory.

With religious products, many retailers purchase too many products around the holiday season. Your store's excess product can cause a slow down in cash flow, a lack of prime shelf space, and result in the lost opportunity cost of showcasing more popular items. Online retailers have the same issues, which can lead to a storage room filled to the brim with unsold merchandise.

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Topics: retail stores, Religious Jewelry Retailers

Direct Mail Marketing Ideas for the Religious Retailer

Posted by Maureen Pinney on March 14, 2018 at 1:42 PM


Marketing for all retailers, including religious retailers, is becoming increasingly focused on digital content. Whether you run a brick & mortar store, an e-commerce site, or a mixture of both, you shouldn’t overlook the role direct mail can play.

Many people associate direct mail with junk mail, but research has shown that direct mail marketing requires 21% less effort to mentally process, making it easier to understand than digital content. Consumers retain an average of 75% of what they read on direct mail marketing and only 44% on digital versions.

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