In retail, promoting seasonal religious gift deals can make a huge difference in your company’s profit over the course of the year. It’s important to think about seasonal promotions that pertain to holidays like Easter and Christmas, but it’s equally important to include revolving hallmarks in peoples’ lives like baptisms, first communions and confirmations.
Consider these 4 compelling reasons for expanding and promoting your seasonal deals:
With every promotion, quality and value play center stage. If you can relate information about the quality of an item and the value received during a promotional period, consumers who may have been disinclined to invest in a product will be more willing to look at reasons for purchasing. At McVan, we present value to our retailers by offering lifetime warranty to all our products.
To make the most of your promotions throughout the year, try to include a different promotion, such as a seasonal deal or a marketing spotlight, once every month. Rotating the promotions and keeping them consistent throughout the year helps companies boost sales in the short term but also has value over a longer period of time. Once you have determined which promotions work best around the year, you can continue to offer them every year. Your consumer base will start to plan for the promotions over time and become loyal to your brand.