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Maureen Pinney

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Lessons to Boost Retail Foot Traffic and Spark Business Growth

Posted by Maureen Pinney on May 14, 2018 at 12:38 PM

As a religious jewelry manufacturer, our success is directly linked to the prosperity of our retail partners. That’s why we recently conducted the 2018 Religious Retail Survey. It's our goal to learn about your challenges, successes, and how we can best support your business growth. While the survey covers an extensive list of questions, today we’ll focus on our retailers' biggest marketing challenge - boosting retail foot traffic. 

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Topics: Religious, Gifts, retail stores

Direct Mail Marketing Ideas for the Religious Retailer

Posted by Maureen Pinney on March 14, 2018 at 1:42 PM

Marketing for all retailers, including religious retailers, is becoming increasingly focused on digital content. Whether you run a brick & mortar store, an e-commerce site, or a mixture of both, you shouldn’t overlook the role direct mail can play.

Many people associate direct mail with junk mail, but research has shown that direct mail marketing requires 21% less effort to mentally process, making it easier to understand than digital content. Consumers retain an average of 75% of what they read on direct mail marketing and only 44% on digital versions.

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Drop Shipping 101: How to Find Reliable Religious Wholesale Distributors

Posted by Maureen Pinney on February 14, 2018 at 10:00 AM

What is Drop Shipping?

As a religious retailer, you're often tasked with finding unique ways to increase sales and reduce overhead. Drop shipping, an order fulfillment method, may be just the solution your business needs to tackle both of these challenges at the same time.

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Gift Shop Displays: Merchandising Strategies for In-Store and Online

Posted by Maureen Pinney on January 16, 2018 at 10:00 AM

The 2017 holiday season was certainly merry and bright for online and in-store retailers. Based on the
latest sales figures, store owners enjoyed their best holiday season sales since 2011. Year-end sales increased 4.9% compared to last year – the greatest Christmas gift consumers could have given religious retailers.

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9 Tips Religious Retailers Need to Win on Black Friday & Cyber Monday

Posted by Maureen Pinney on October 10, 2017 at 2:00 PM

Turkey. Football. Pumpkin pie. Shopping. These are all things we've come to associate with Thanksgiving over the years. Most interestingly, the holiday shopping spree known as Black Friday & Cyber Monday has exploded in popularity over the last decade.

Reports on the 2016 shopping season found that 154 million consumers opened their wallets during the five days between Thanksgiving and Cyber Monday. In fact, Cyber Monday set an all-time record last year with $3.45 billion in online sales!

As a religious retailer, we know you probably have your hands full getting ready for the upcoming holiday season. That's why we pulled together nine of our best tips to help you make the most of your time before, during, and after Black Friday & Cyber Monday. Let's dive in:

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Miraculous Medal Meaning: Know Your Inventory

Posted by Maureen Pinney on August 2, 2017 at 10:30 AM

In the Catholic Church, medals have an outstanding background of tradition and benefits. One in particular often stands out as one of the most popular medals to purchase. The Miraculous Medal, also known as the Medal of the Immaculate Conception, is beloved by many around the world. This oval pendant is a famous piece of jewelry in the Catholic Church because of the phenomenal and almost fervent influence it has on people.

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Topics: Medals

Sick of Abandoned Carts? How Online Religious Retailers Can Boost Conversions

Posted by Maureen Pinney on June 14, 2017 at 1:59 PM

Cart abandonment is one of the most frustrating conversion issues for online retailers. According to a Baymard Institute study, at least two-thirds of shoppers abandon their shopping carts prior to purchase.

Unfortunately, this is as much of an issue for online religious retailers as it is for sellers in other industries. Luckily, there are some simple ways to combat abandoned cart and increase completed ecommerce sales.


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Topics: Religious Jewelry Retailers

The State of the Religious Gift Shop Industry

Posted by Maureen Pinney on April 3, 2017 at 11:00 AM

The state of the religious gift shop industry is ever changing. As with all retailers, it depends on the current market climate, consumer’s discretionary spending, and external competition. The outlook for gift shop retailers is generally bright, though many will have to continue to be diligent and develop a keen understanding of both internal and external factors that will shape the industry today and in the future.

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Topics: Religious Jewelry Retailers

4 Ways Religious Retailers Can Compete With Amazon

Posted by Maureen Pinney on February 20, 2017 at 2:00 PM

With sales of $135 billion in 2016, up from $107 billion in 2015, Amazon is a major player in the world of online commerce. Amazon’s slice of the market share for online retail is expansive and growing, but that doesn’t mean smaller retailers are facing a losing, uphill battle.

The key to remaining competitive is developing an informed and strategic plan guaranteed to help you convert visitors into customers and then keep those customers happy.

Not sure how to compete with Amazon? As a religious retailer, here are a few tactics you can use: 

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7 Best Sellers in Religious Jewelry

Posted by Maureen Pinney on March 22, 2016 at 1:00 PM

As the season of gift giving ramps up, displaying your strongest sellers is a wise move and can mean higher sales. For people of faith, Easter is a celebration on par with Christmas, and many appreciate tokens of their faith as gifts. A child’s First Communion and Confirmation are other important days that are often celebrated with gifts. Mother’s Day and Father’s Day, two days that often stump the gift giver, are perfect opportunities to give religious jewelry.

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Topics: Retailer Knowledge Sharing Series, Communion, Religious, Gifts, confirmation, Religious Jewelry Retailers, jewelry supplier, Medals

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